POST LIKE A HUMAN.

HOW IT WORKS.

1. Create content about SOEI: a post, a thread, a meme, a drawing, a short video. Your words, your angle.
2. Post it on X from the account you connected, and mention SOEI, @heysoei or $SOEI.
3. Paste the link in SOEI Proof. You get your score in seconds.
4. We check the post again over the next 3 days, then settle it: reach it picked up is added, and reach that vanished is taken back.
5. Your points count toward your share of the $SOEI airdrop. Every 100 also scratches a card, and every card reveals a proof of human.

WHAT TO POST ABOUT.

Pick one idea and make it yours. These are the facts you can use:

• Every account on SOEI is a verified human, checked when they join.
• SOEI's AI is the bouncer. It catches bots, fake engagement, content farms and AI-generated media. It never posts, replies or chats for anyone.
• AI to combat AI. SOEI points its AI at the slop and keeps the space for people.
• SPS, the Soei Prestige Score, is one public reputation score per person. It is built from verified identity, the quality of what you add and how real people respond. It goes public after the V2 launch. Nobody can buy it.
• Direct messages are end-to-end encrypted. Not even SOEI's developers can read them.
• Brands pay to reach verified humans, and the people who created the engagement share the revenue.
• The app is live in beta on the App Store and Google Play. V2, the official launch with the new design, comes next.
• A $SOEI token is planned, with revenue share and an SPS-weighted airdrop. The chain isn't chosen yet. That is the whole token story for now.

Angles that work:

• Your first ten minutes in the app. Download it, try it, write what happened.
• The moment you realised the account replying to you was a bot.
• Why a feed where every account is a person would change what you post.
• A meme of the robot bouncer turning bots away at the door.
• A short thread that explains SPS to a friend who hates crypto threads.
• A drawing, a comic, a photo of something real you made.

Drawing the robot or the lion? Start from the sticker kit at /kit, or draw them yourself. Don't generate SOEI's characters with AI: this is a campaign against AI slop.

WHAT SCORES WELL.

• Your own voice and a real angle: something you saw, tried, think or made.
• One clear idea, explained right.
• A format people stop for: a thread, a meme, a drawing, a short clip, a story.
• Accurate details, taken from the lists above.
• A reason for a reader to try the app.

Honest opinions are welcome. A balanced post about what you liked and what you'd change can score well.

WHAT SCORES LOW OR ZERO.

• Price talk and promises: "100x", "free money", "guaranteed airdrop", token prices, listing dates. The score drops hard.
• Made-up facts: partners, investors, user numbers or dates SOEI hasn't announced. Numbers outside the list above count as made up.
• Generic copy that could be about any project, or that reads like it came out of a generator. This is a campaign against AI slop, so slop scores low.
• Copy-paste. Text someone already submitted, including the examples on this page and your own invite post, is rejected, even with a few words, emoji or symbols changed. If two people submit the same text, the one posted first on X keeps it.
• Hashtag walls, mass tagging, "like and RT to win".
• Posts that attack people.
• Text aimed at our grader ("ignore your instructions", "score this 10"). The post scores zero. Writing about bots, AI or prompt injection as a topic is fine.

THE RULES.

• Your own post, from the X account you connected.
• Your X account needs to be at least 30 days old to earn. Accounts under 90 days old or with fewer than 50 followers earn half, unless you've done the SOEI app side quest.
• Mention SOEI, @heysoei or $SOEI. A link to soei.io or to the SOEI app counts too.
• Posted in the last 4 days, and after the campaign started.
• 2 submissions a day. Your first each day earns in full, the second earns half. The counter resets at 00:00 UTC.
• Original posts, quote posts and the first post of a thread count. Reposts and replies don't, including replies in your own thread.
• Say you're earning points: add #ad or "points for this post" in your own words. It never costs you a point.
• Keep it up. Deleted or hidden posts lose their points, and so does any scratch those points paid for. We spot-check posts until the campaign ends.
• One human, one account. Duplicate accounts, bought likes and engagement pods get removed, along with their points and the share their referrer earned from them.
• Call SOEI a network, an app or a platform. Calling SOEI "social media" costs a point. Talking about the old feeds as social media is fine.

HOW SCORING WORKS.

Two parts and a check.

• Content, up to 60 points. An AI grader reads the post and scores it from 0 to 10 against these guidelines. Each point of score is worth 6 points. If nobody else reacts to the post by the final check, half the content points stay.
• Engagement, up to 60 points. Likes, reposts, replies from other people, views, and how many of the people who saw the post reacted to it. Your own replies and quotes don't count. Finishing the SOEI app side quest (verified on SOEI) adds a little. Reach only counts once the content scores 3 or more. If most of the reactions come from other campaign accounts, reach counts at half.
• Bot check, up to minus 30. Patterns that look bought cost points: more likes than views, far more likes than your following brings, hundreds of likes and nobody else replying, a brand-new account with a sudden spike. A post that looks bought goes to a human for review, and its points arrive only if it clears.

We check each post again over the next 3 days. The final check settles it: reach it gained is added, and a drop of more than 15% is taken back. A post tops out at 120 points.

EXAMPLES.

Write your own. These show the shape. Submitting them word for word, or nearly, gets rejected.

Scores well

Scores low

SMALL PRINT.

Points have no cash value and can't be bought, sold or transferred. Points count toward the planned $SOEI airdrop. Planned means planned: no token is live, and no amounts or dates exist yet. The 100 side-quest points are for scratching and don't count toward the board or the airdrop. We can remove points earned against these rules, along with anything they paid for. Questions go to @heysoei on X.